I had the pleasure of stopping by Matinique InWear’s new flagship location in Les Cours Mont-Royal. The new location is the former local of Club Monaco, which has since moved to St Catherine.
For its opening night, Matinique InWear filled up with fashion enthusiasts who gathered to view the new spring collection, but not without great music, hors d’oeuvres, drinks, complete with an ice bar (yes, real ice).
InWear was established in 1969 in Copenhagen, Denmark. The brand was created as a fashion label for cool city girls with a feminine, urban, and confident look. The label celebrates curiosity, confidence, ambition and optimism as a part of modern femininity. The brand provides the modern urban woman with a style that is feminine, confident, and well-dressed. The products offer a great fit and quality expressed through perfection of details. InWear also boasts a collection of men’s wear.
Photos provided for editorial purposes. See more details on social media: #MIW and #LCMR (Matinique InWear and Les Cours Mont-Royal)
What do you think of the new location? Which shops do you visit in Les Cours Mont-Royal?
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